WEB-TO-APP FUNNELS FOR SUBSCRIPTION APPS
Stop paying Apple 30%.
Start keeping your revenue.
I build high-converting web-to-app funnels that bypass App Store fees, fix your attribution, and put thousands back in your pocket every month.
Book a 15-min call →No commitment. No pitch deck. Just a conversation about your numbers.
THE PROBLEM
You're giving away $15k–$75k per year. And your attribution is probably lying to you.
Apple takes 30% of every subscription dollar through the App Store. On $100k MRR, that's $360,000/year going straight to Cupertino. And your mobile attribution? Broken too.
APPLE'S 30% CUT
$30k/mo on $100k MRR goes straight to Cupertino
BROKEN ATTRIBUTION
SKAdNetwork gives 24-48hr delayed, aggregated data you can't act on
STALE SIGNALS
You're optimizing ad spend on data that's days old and incomplete
WHAT I DELIVER
From audit to live funnel in 10 days.
01
W2A Revenue Assessment
Full audit of your current subscription flow, revenue leakage analysis, and a detailed implementation roadmap tailored to your app's architecture.
3 days
02
Full Funnel Implementation
Funnel, Stripe integration, deep linking, analytics, attribution setup, and A/B testing infrastructure. Everything you need to start collecting web payments.
1 week
03
Ongoing Optimization
Monthly conversion rate optimization, funnel analytics, landing page iterations, and strategic consulting to maximize your web payment revenue month over month.
Monthly
THE MATH
The numbers are simple.
These numbers assume only 40% of your subscribers convert through the web funnel. Many apps see 50–65% after optimization. Factor in the improved LTV from owning your payment relationship and first-party data, and the real impact is significantly higher.
HOW IT WORKS
A clear path, not a consulting maze.
Step 1
Quick call (15 min)
We look at your current setup: MRR, payment split, attribution stack, ad spend. I tell you honestly if W2A makes sense for your app. No pitch, no proposal yet.
Step 2
Revenue Assessment (3 days)
I dig into your numbers. You get a report showing exactly how much you're losing, what to fix first, and what the projected savings are. This is a paid engagement and it stands on its own.
Step 3
Implementation (1 week)
If the assessment shows clear opportunity, I build the funnel. Tool selection, Stripe setup, attribution bridge, onboarding sync. You go live and start collecting web payments.
Step 4
Optimize & grow
Monthly retainer to A/B test your funnel, improve conversion, manage payment recovery, and expand what's working. You focus on your product. I focus on your revenue infrastructure.
Founder & Revenue Engineer
WHO I AM
Yuriy Zabolotin
I started building iOS apps in 2014. Made dozens of them. Learned that building an app is the easy part — making it profitable is where most founders get stuck.
Since 2020 I've focused entirely on the revenue side: attribution, paywalls, payment infrastructure, lifecycle marketing. I've managed Meta Ads campaigns across multiple subscription apps and seen firsthand how broken most revenue stacks are.
Up to 3x increase in client MRR